Arts & Entertainment

May 4, 2011

Google releases “It Gets Better” ad during Glee ft. Lady Gaga, Adam Lambert

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Written by: Erika
itgetsbetter

During last night’s Glee, Google Chrome released their much anticipated “It Gets Better” ad featuring the “It Gets Better” project. It got me thinking.

The difference between this video and others is that Google’s video really was an advertisement. I could be wrong, but I am pretty sure no one else has done that before. It is important to get big business and good companies behind the message, but is it ok to turn the “It Gets Better” message into an advertisement? This really isn’t much different than cause marketing in the end, because this kind of ad just makes Google look better right?

What do you think about this? Are they capitalizing on this movement? Do you like the ad? Do you have a favourite ‘It Gets Better” video?



About the Author

Erika
|Executive Editor & Co-Founder| A mostly hippy and always hungry cultural critic, closeted pop-culture lover, and food know-it-all. Half cowgirl, half Ivy leaguer. You will find me writing on the crazy sh*t that happens on my teevee, feminism, philanthropy, religion and politics. I like singing shows, high-waisted skirts, scotch, two-stepping, and all forms of breakfast foods (sweet AND salty).




 
 

 
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One Comment


  1. Ty

    Love it Erika!

    I’ve been working with youth groups a lot in recent years and I have been finding that gay topics and bullying go hand in hand. :(

    To the teens out there currently dealing with bullies at home and at school; find someone you trust and tell them how you feel. It does get better. (so so better!) Pass on the word!

    The ‘It Gets Better’ project: http://youtu.be/oS-Pe1dy_5U

    For youth educators out there needing resources: http://www.thetrevorproject.org/

    BIG warm hugs,

    T>



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