During last night’s Glee, Google Chrome released their much anticipated “It Gets Better” ad featuring the “It Gets Better” project. It got me thinking.
The difference between this video and others is that Google’s video really was an advertisement. I could be wrong, but I am pretty sure no one else has done that before. It is important to get big business and good companies behind the message, but is it ok to turn the “It Gets Better” message into an advertisement? This really isn’t much different than cause marketing in the end, because this kind of ad just makes Google look better right?
What do you think about this? Are they capitalizing on this movement? Do you like the ad? Do you have a favourite ‘It Gets Better” video?