What I think:
Okay music lovers – I know this video came out last week, so many of you have already gotten to enjoy its awesomeness. But for those who missed it, here is OK Go with another seriously kickass video. I am always a huge fan of OK Go’s videos – they are YouTube geniuses and do an outstanding job of marketing themselves with this medium (not to mention their brilliant partnerships with companies like Samsung and Chevy). Their videos are also consistently entertaining and creative, and the accompanying songs are pretty rad also!
What they had to say about the video:
The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck.
Here’s the Video:
If you like this you might also like:
Their video “Here it Goes Again” – super cool use of treadmills!
No seriously, it’s fucking brilliant. Go! Now!